Real-time 3D, in a browser, nothing to install
Photorealistic, navigable 3D that runs on a phone and a laptop with no app, no download and no plugin — for spaces that do not exist yet and products people need to turn over before they believe them.
What it is for
Developments and spaces explored in their real surroundings — tower by tower, floor by floor, with internal layouts in three dimensions and live availability. Walkthroughs of a flat, a showroom or a floor that has not been built. Configurators and interactive showcases where a customer turns something over and understands it instead of reading about it.
It works on a desktop, a phone or a headset, and it opens from a link. That is the whole point: the thing you want someone to experience should not require them to install anything first.
It degrades on purpose
Real-time 3D becomes a business decision rather than a risk when it fails gracefully. Every stage falls back: a locked-down office laptop, an old Android, a machine with WebGPU disabled, JavaScript off entirely — the experience still works. The 3D is the best case, never the requirement.
This site is built that way, and it is the demonstration. Drag the hero, or open the pipe on the home page and pull it sideways.
What it costs, and when it is worth it
Real-time 3D costs more than photography and less than being unable to show something that does not exist yet. It is worth it when the thing you are selling is hard to imagine from a picture — a floor plan, a development, a product with configurations — and when the buyer is making a decision big enough to justify exploring it properly.
It is not worth it as decoration. If the 3D does not help someone understand or decide something, it is weight on the page, and we will tell you that before you pay for it.
Questions we get asked
Will it work on my client's old laptop?
Yes, at a lower tier. The stack falls back from WebGPU to WebGL 2 to a static poster, so the page works everywhere and looks its best where the hardware allows.